Lucky & Best


  • I am currently Creative Director at Conspiracy Media Group. Click the “About” and “Work” pages, on the right, for more.

    I am moving some digital bits around. But for now you can visit: 

    >http://cargocollective.com/luckyandbest/ - portfolio and such

    >http://tentandtackle.wordpress.com/ - posts (mostly) about marketing

     

    >http://thornybranches.wordpress.com/  - posts about music

     

    >http://creamyisthepeanutbutterofcowards.wordpress.com/ - complete and utter nonsense

     

    >http://www.youtube.com/luckyandbest - partial collection of video work

     

    Posted on Nov 08.10 to Uncategorized | No Comments »  

  • A Match Made in Mexico

    Obsession is a little strong. Let’s just say I was intrigued.

    Chalada. Beer and tomato juice. Or more specifically, light lager style beer and Clamato.

    I know. It sounds messed up. But then I remembered being at bars where Guinness was added to a Bloody Mary and I became … not obsessed.

    We saw them in a convenience store cooler. Bud (+ a Bud Light version) and Clamato, mixed together in a proud tallboy can. This of course led to much discussion. Including the “But y’know …” alluded to above, with the Guinness in the Bloody.

    So then of course we had to try them. Which we did. And the first thing we noticed was not the smell (it basically just smelled like metal. Like beer in a can.). The first thing we noticed was the color. Pink, like pink grapefruit juice. Not good.

    And also not thick like I was thinking it would be. But then I remembered that Bloody Marys made with Clamato are also on the thin side and this made sense.

    The taste? The taste. Aaaaahhhhh, the taste. Again, accuse me of beer snobbery if you must, but the taste of metal was a definite presence. I would be thoroughly unsurprised if someone tried a chalada and declared it the worst thing they had ever tasted in their entire life.

    But I dunno – it really wasn’t all that bad. It wasn’t good either, but it certainly wasn’t bad. I chose not to finish mine but I could have. The problem was I couldn’t quite place what it was supposed to be. Was it supposed to be easy to drink like lager? A spicy sipping drink like a Bloody? My mouth couldn’t make up it’s mind.

    Which brings me back to the word “intrigue”. Discussion quickly turned to how to make a BETTER chalada. The first step would be to choose a proper beer. Nothing too crazy or hoppy, but a nice reliable drinkable lager style something or other. Amstel Light? Heineken? Tecate? Something in that neighborhood.

    And then of course there’s the question of clams. You can still make a good Bloody Mary with Clamato but you have to really thicken it up (which basically means extra horseradish). Instead we decided that you would have to try regular tomato juice or even V8. A little heat would probably help, maybe even some salt.

    Now this is all perfectly fine drinkin’ talk. And recapping the whole thing is renewing my … intrigue. The question is, will I ever do anything about it.

    Plus what I’d like to know is, who else has tried it? And what did you think? And who’s willing to guinea pig my first custom experimental batch?

    Posted on Jul 29.10 to Uncategorized | 1 Comment »  

  • Storytelling (Fender vs. Gibson)

    A couple days ago Bob Lefsetz had a great email about his experiences at a west coast guitar expo. In regards to Fender’s presence vs. Gibson’s at same.

    He was not discussing the merits of one guitar vs. another. Rather, the story each brand was telling.

    To wit:  

    “Gibson had a fraction of the floorspace of Fender.  And you never know if it’s all for show.  Whether Fender dominates in market share, in hipness, like they do in floorspace.  But what Gibson had was a mini-museum.  Where they told the story of the Les Paul.”

    The email goes on to give a capsule of the story, the takeaway being that Gibson ends up looking WAAAAYYYYY cooler. Way more desirable.

    Storytelling wins again.

    Posted on Jan 21.09 to Uncategorized | No Comments »  

  • Manger Management

    Below is a link to a short movie my friend Joe and I did. We took a scene from our full-length screenplay (”The War on Christmas” fka “Lights Out”), tweaked it a bit, then shot it ourselves. 

    Hope you like it. Feel free to comment, rate, and pass along.

    http://www.funnyordie.com/videos/a6b14bb0c7

    Posted on Nov 30.08 to Uncategorized | No Comments »  

  • Concerning ham

    Yesterday’s post was so dang-blab regular I thought I’d swing the door the other way. I read somewhere once that the title of a thing should offer folks a clue as to what said thing will be about.  Now I’m wondering if that was good advice or not.

    Oh hey I know. People who like music should go get Ugly Stick’s new record. Please forgive them their 80s Fraternity Band sounding name as they were formed … in the 80s … in a college town.

    Visit their MySpace here. Therein lives a link to buy their LP via iTunes. Or you can buy actual product from their label (Hovercraft).

    There. A post about a rock group should get things back on track.

    Posted on Nov 20.08 to Uncategorized | No Comments »  

  • So wait — people run businesses to … make money?

    I am all for the “empowered customer” and all that jazz. The guy who finds a dead mouse in his hot dug bun should scream and yell and be in free buns for life. But I do get a little smirky when people get all puffed-up over the idea of a company’s “responsibility” to its customers.

    Here’s a for instance. Good article by Dave Evans here about Starbucks, and it being less than upfront about their wi-fi and “gold card” offerings on a per-store basis. Mr. Evans includes a quote from a frustrated consumer about independently owned branches not always honoring gift cards and such. Ending with “Guess cashflow outweighs all else”.

    Ya think? There is plenty of evidence to support companies needing to be more accountable, etc. But they are not in the business of making friends. If it makes good business sense to do so, fine.  But the reason they punch the clock in the morning is to MAKE A PROFIT.

    Are the two things (making friends and making money) mutually exclusive? Of course not. But given the choice between getting all chummy with everyone who walks in the door but not moving a single unit and never making eye contact but breaking sales records which do you think a Red Blooded Capitalist worth their salt would choose?

    Posted on Nov 19.08 to Uncategorized | No Comments »  

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